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As one of the country's largest independent brand consultancies, we've been at the forefront of redefining how brands are made and experienced since 1971. Our ever-growing capabilities mean that we are continually advancing how we help our clients to deliver powerful experiences, create purposeful cultures and tell compelling stories.
Branding isn't a project that simply ends with a new identity or successful launch event. Your brand promise is one to be kept alive through every interaction, every touchpoint, both internal and external. It can be a daunting prospect, but we'll be right beside you every step of the way as you unlock your organization's full potential.
A pharmaceutical giant's spinoff company makes waves by bringing confidence and humanity to informatics technology. UNC Health - a modern, aspirational brand that reflects the intersection of empathy and expertise, propelling the organization on their path of transformation. BLR Holdings, a leader in talent acquisition, undergoes an ambitious effort to consolidate their multiple brands to tell a bigger, cohesive story. A stalwart regional investment firm modernizes to strengthen bonds with its advisors and the clients who count on them every day.
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important. Monigle in the news: Advisory Board shares takeaways from Monigle's Humanizing Brand Experience report.
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Tammy Faye
Sep 26, 2021