We use research-driven insights to simplify complex problems for start-ups and enterprises, worldwide. We're redefining the future of user experience. From managing daily meds to simplifying complex data, we research, prototype and envision product interfaces in new and novel ways. By using voice and AI-enabled interactions in context-aware environments, our human centered methodology goes beyond the screen and into real solutions for messy problems.Our discovery process begins with real people. Our immersive research approach uncovers unmet needs and opens the door to developing truly useful solutions that engage and satisfy customers.
Services
The resulting interactive customer journey maps and behavioral personas helped the client understand their core segments' decision-making processes, motivations and triggers for buying or switching communication solution providers. The multi-prong research approach helped to identify underlying customer and prospect attitudes, beliefs, day-to-day context, and gaps in information that informed improved customer engagement and ROI for digital properties.
Kasisto offers a conversational AI platform to enable financial institutions to attract, engage, support and transact with their customers via intelligent conversations. This allows for more complex queries by the user and reduces the time it takes to access financial information. We were brought onboard to design how their technology could be integrated into the DBS India banking app.
Integrated Healthcare Association (IHA) is a healthcare industry association who wanted to improve their consumer facing online resource. The website based application shows the cost and quality variations between healthcare providers in California. The overarching goal was to provide an insight engine that gave an eagle eye view for policy makers, health plan purchasers and the people running health providers.
The SSL market was becoming commodified and SSL products required repositioning to prove value. Security products needed feature clarification and differentiation between similar Symantec products. Using insights gathered from user research and stakeholder interviews, gotomedia created a new home for Symantec Website Security products that strategically differentiated from competitors while clarify product features.
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