Catalyst Marketing Communications

All good marketing communications must not only be trageted to speak to the target market's consumer preferenes, they must also be integrated. Integrated marketing communications (IMC) is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer minds and which results into maximum profit at minimum cost. The intentional mix of marketing communications aims to ensure consistency of message and the complementary use of media to gain edge over competitor. The concept of Integrated marketing communications is to see advertising as a sum of many parts. The concept includes online and offline marketing channels. Online marketing channels (website, blogs) and Offline marketing channels corporate branding, sales collateral, ads, etc. So, whether you want to hit a broad audience or a narrowly defined group, we can work closely with you to help you craft the right message and look for your marketing communications that best serves your integrated approach.

Effective Logo Design Should Enhance Your Branding Just so there's no confusion: A logo is not a brand. But a good logo design should absolutely represent the brand. One of the 20th century's most influential designers, said, "The logo is the entry point to the brand. " Milton Glaser Good logo design should be first judged on whether or not it keeps the target market in mind as well as fits well with the company. Secondly, the logo must wear well on the inside. Corporate executives and employees have to see that logo mark everyday, and it better appeal to them as well as say something about the company's distinctive in it market niche. This logo design will represent your brand and will often lead in the sales process. Therefore, along with a firm handshake, a confident presence, and other-centered relating, your logo brand identity will lead in the sales cycle and should help (not hinder!) to communicate your true brand: your promise delivered.

When seeing the brand identity package, the viewer should get it immediately and be able to get at least a sneak peek into your brand promise.

Your logo design should convey a sense of emotion and personality that is contextual to the intended audience. The typography, the symbols, the shapes and textures, and color palette should attempt to tell a story and leave an impression that is in line with what the company, the story sender, means for the receiver to get.

The logo and brand identity package should be simple and clean (if possible) , yet impactful as well as illustrious. The logo design shold be easily reproduced, use a limited number of colors (for reasons of reproduction costs) , and still look execellent when scaled down.

Your logo and brand identity package should look different than other branding packages in your same marketspace. Seek to clealy and strongly differentiate yourself from the pack with your branding.

Phase One: Information Gathering
Step one involves a solid understanding of the company the website design is created for. what your business goals are, and how the web can be utilized to help achieve those goals.

Phase Two: Planning Your Website Design and Development
We then put together a plan or a site map that is a list of all main topic areas of the site, as well as sub-topics to serve as a guide as to what content will be on the website design.

Phase Three: Actual Website Design
We determine the look and feel of your website design from your design preferences.

Phase Four: Your Website Development
This stage is where our designer will take all of the individual graphic elements from the website prototype design and use them to create the actual, functional site.

Phase Five: Testing and Delivery the Website
We will test things such as the functionality of forms or other scripts, as well as testing for last minute compatibility issues.

Phase Six: Website Maintenance

Effective graphic design identity solutions must embody two essential things: continuity of look and fresh appeal. All our communications will maintain a high-level of continuity to portray stability, strength, and consistent style, while still having just enough purposeful discontinuity to avoid being overly repetitive / monotonous. Graphic design is more than just incorporating graphic shapes and flat colors. Great graphic design work is how you creatively leverage all your marketing communications to work for you, and like currency, the smarter the creative investment, the greater the return. Whether it's your website, advertising, POS / POP, logo design, retail packaging, etc, . we will extend the core graphic design identity consistenly into all your marketing communications / advertising for maximum impact. IMPACT: that quality in marketing creativity that strikes suddenly against the audience's indifference and enlivens their mind to receive a message.

Steve earned his Bachelor of Fine Arts degree from the University of Georgia. Having more than 18 years in the advertising and design field, Steve has proven expertise in developing start-up communication programs, integrated advertising campaigns, point-of-sale initiatives and sales incentive programs.

From website design, logo design and corporate identity packages, brand identities, print ads, brochures, billboards, direct mail, point of sale, package design, and more, Steve and his team at Catalyst have done it all. His years of experience and commitment to offering a true client-centered approach to the subjective challenges of creating marketing communications, brings a unique and fun experience to his firm which stands behind its promise: "Our referenced-based approach to developing your communications, puts you in the director's chair." Having served over 500 small to mid-size companies and non-profit organizations throughout the Southeast over the past 10 years, Steve and Catalyst Marketing Communications stand ready to assist orgainizations to reach a more cohesive and consistent level in their marketing communications efforts.