William Kelly Design

Let the world find you! A web site is imperative to get your message, products or services in view of your potential clients. How many times have you heard, "What's your website?" It's hard to believe that the world wide web is not far past it's 20th birthday. In that short time (it's relative to your age) and through many fits and starts, it has become an unbelievable resource tool -- to find and get found.

First impressions usually linger and the best way to make a powerful first impression is with a logo that has impact - a logo that speaks about you and what you do, in a color or colors that connote the feeling of your organization or industry. Then that logo should be used as much as possible on all marketing materials, materials that have a unified look, feel and message. This is called branding and a logo is the first step in branding your company or organization.

A targeted, compelling and organized design is imperative toward getting your company or association's message across. Your print materials, including corporate brochures, annual reports, product catalogs, etc., should, whenever possible, have a uniform brand. With printers competing to maintain production, there are many cost-effective solutions to keep your message and your print brochures, annual reports and all your print collateral uniform and strong.Whether for direct mailing or as leave behind materials, William Kelly Design can create effective and targeted print materials with impact and within your budget.

A slim jim brochure (also known as a pocket brochure or small brochure) is typically an 8 1/2 X 11-inch sheet of paper folded twice to form six panels or an 8 1/2 X 14-inch sheet folded three times to form eight panels. Nowadays a 4" x 9" folded size allows for even more print area at approximately the same printing cost and each side can have numerous panels (5 panels per side for a total of ten is doable). Both sizes easily fit inside a standard business size envelope or in a lucite rack for trade shows, networking events, fairs, etc.

Advertising revenue may be down from the peak years, but companies and organizations still have to keep their brand and message in view of their clients and audience, whether existing or potential. Open any periodical and the ad pages often still outnumber the editorial content. When the average person flips through a magazine, an ad must speak to them either through a quick message pertinent to their lifestyle or needs (read that headlines) or a design that stops them in their tracks and makes them read it.