Studio Wilke

My career in art and design began at an early age. I was actually an award-winning cartoonist for our high school newspaper (back when we actually had newspapers.) After high school in southern California, I earned my Associates of Art degree at Saddleback College. I then transferred to California State University at Long Beach.

Not just any cars of course, but mostly German cars that start with the letter P. That is not to say that I don't love other european, Japanese or even American cars, but Porsches have a special place in my heart. Although not competitive, I use it as a way to think ideas out while my body methodically repeats the pedaling motion that takes me all around my Colorado home.

Process and benefits We put together an empathy map for our persona stand-in: Brenda, the Dental Office Manager. She was interested in recruiting new talent, but that is never one-dimensional. Walking through the video we observed, we populated the empathy map with the things she says, thinks, does, and feels.

In-store display with selection app that guides the user to the right orthotic insert based on their answers and the sensor feedback. Make the fitting process of an orthotic something that could be user guided and not require specialized assistance from store employees. Additionally, provide education to curious shoppers who may not know the benefits of orthotic inserts.

Our company was interested in gaining consistency in the multitude of applications that are shipped with the hardware that we sell. Some applications are developed internally by our experience team. And some applications are designed by other internal teams. A third situation is also common, that of a white-labeled version of an application from a third party or vendor. My team was responsible to create a unified set of guidelines that would be inclusive of the myriad of situations and teams involved.