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I develop a full array of marketing tools for businesses. I connect marketing, sales, and outreach so they work together as a fine-tuned vehicle advancing toward its targeted destination. Before designing anything I learn what's essential and meaningful to your customers and markets - and develop a solid benefit-driven marketing strategy. I find opportunities to connect with people and get them to take action. Let's connect and find out how I can help you achieve your goals.
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During my 3 years as Art Director & Senior Graphic Designer at Filson, a premium outdoor clothing & gear brand founded in 1897, I developed all e-commerce creative and key print marketing. I drove direct sales through the creation of e-mail blasts, web promotions, catalog features, point-of-sale, packaging, & advertising.
I designed four multi-faceted national point-of-sale campaigns for Stimson Lane, the parent company of Chateau Ste. Michelle and Columbia Crest. Making consumer brands stand out in the hyper-competitive retail environment is my forte. I also designed a full array of collateral support materials including recipe brochures; bottleneck hangers; ceiling danglers; trade brochures; and dealer incentives.
The Rosalie Whyel Museum of Doll Art has been honored as the most outstanding private doll museum in the world. Before I began working with Rosalie on her first book 'The Rose Unfolds', I knew next to nothing about dolls or doll collectors. Before designing anything I studied the collection and learned about doll collectors.
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